SSPF. Forever Young.
Annual Report 2021 - Stichting Shell Pensioenfonds
SSPF. Forever Young.

Annual Report 2021 - Stichting Shell Pensioenfonds

Karin Wekema Achmea Pensioenservices

"What I like about Shell is that they are very innovative"

Effective, inspiring communication with its participants is a crucial instrument for SSPF. According to Karin Wekema (49), communication advisor at Achmea Pensioenservices, this communication is based on the following principles: awareness, clarity and perspective.

"At Achmea Pensioenservices we not only take care of the pension administration for various pension funds, we also provide them with all advice having to do with communication. It's my job to do that for the company pension funds of Shell and Ahold Delhaize, among others. SSPF participants are more interested in their pension than average, especially when it comes to investments and the ensuing results. Participants have great confidence in SSPF: in 2020 they graded it with a 8.5; in 2021 it was no less than an 8.6. We are really proud of this; it is the result of all the effort we poured into it."

Providing information with a maximum of clarity

"Awareness is one of the three communication principles in our communication policy, which we shape and implement in close consultation with SSPF communication manager Debby van der Voort. Another core principle is 'clarity': we want to inform participants with a maximum of clarity about how pensions work and about Shell's pension scheme. We also communicate about the consequences of the new pension scheme: what will it entail for our participants? Our third communication principle is 'perspective': we want to give participants optimum insight into SSPF's results and progress in the area of socially responsible investing."

“What proved to work successfully was sending a text message whenever there was an update, such as a different payment date for pension benefits. That way, people don't have to check for this themselves”

Keep people inspired

"Last year our SSPF website had a makeover to make it more visually appealing and straightforward. With new pages like 'Grip on your pension', with infographics and a video. An online poll showed that our participants were positive about this. We regularly survey how participants feel about our communication. Think of follow-up campaigns, surveys and online polls. Another thing that proved to work successfully in 2021 was sending a text message whenever there was an update, such as a different payment date for pension benefits. That way, people don't have to check for this themselves.

What I like about Shell is that they are very innovative, and, when it comes to SSPF, they are really open to a different approach or new ways to communicate. If you always take the same old route, people will just switch off. It's important to keep finding new ways of communicating to inspire people to be more mindful of their pensions."